LumiLuxe and its affiliated entities ("LumiLuxe," "we," "us," or "our") value your privacy and are committed to protecting your personal information. This Privacy Policy ("Policy") outlines how we collect, use, and share information about you, whether you interact with us online, through our website, or via our social media pages. We also describe how you can manage your information and exercise your privacy rights.

By using our website and services, you agree to the collection, use, and sharing of your information as described in this Policy. Please read this Policy carefully.

1. How We Collect Your Information We may collect information about you when you make a purchase, subscribe to our newsletter, participate in promotions, or interact with our website and social media. The types of information we collect include:

• Information You Provide: Contact details (name, email, address, phone number), payment information, order history, account preferences, and feedback.
• Information We Collect Automatically: Device information (IP address, browser type), usage data, and location data through cookies and similar technologies.
• Shopify Integration: Our website operates on the Shopify platform, which may collect information necessary to process your orders, including contact and payment details, and use it for purposes such as fraud detection and payment processing.

2. How We Use Your Information We use your information to:

• Process your orders and payments
• Communicate with you regarding your orders, promotions, and updates
• Improve and customize your experience with our products, website, and services
• Analyze and improve our marketing efforts, website functionality, and services
• Comply with legal obligations and protect against fraud

3. Sharing Your Information We do not sell your personal information. We may share your information with:

• Service Providers: Companies that assist in processing payments, shipping orders, providing marketing services, and performing analytics. These services are integrated via the Shopify platform, and your information is shared only as necessary to complete these tasks.
• Legal Requirements: Law enforcement or government authorities, if required by law or to protect the rights, property, and safety of LumiLuxe and its users.

4. Shopify Integration Our online store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify stores your data on a secure server behind a firewall. Shopify may also collect information for purposes such as order processing, payment verification, and fraud prevention. For more information on how Shopify manages your data, please visit Shopify's Privacy Policy.

5. Cookies and Tracking Technologies Our website uses cookies and similar technologies to enhance your experience, analyze usage, and provide tailored advertising. You can manage your cookie preferences in your browser settings. However, disabling cookies may limit certain features on our website.

6. Your Rights and Choices You have the right to access, correct, or delete your personal information. You can also opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us at hello@lumi-luxe.com. Please reach out if you have any concerns or wish to update your preferences.

7. "Do Not Sell or Share My Personal Information" Page We respect your privacy preferences. If you wish to limit the use of your information, please visit our ["Do Not Sell or Share My Personal Information"] page to make your request. This feature allows you to exercise additional privacy controls in compliance with data privacy regulations.

8. Children's Privacy Our services are not directed at children under the age of 16, and we do not knowingly collect information from children. If we discover that we have inadvertently collected information from a child under 16, we will delete it as soon as possible.

9. International Data Transfers Your information may be transferred and processed in countries other than your own. By using our services, you consent to the transfer of your information to the United States or other countries where our service providers operate.

10. Changes to This Policy We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "last updated" date. Please check back regularly to stay informed.

11. How to Contact Us For questions about this Privacy Policy or to exercise your privacy rights, please contact us at:

• Email: hello@lumi-luxe.com

Additional Information for California, Nevada, and EU Residents:

• California Residents: If you reside in California, you have the right to request information regarding our practices of sharing personal data. You may also request the deletion of your information or opt out of the sale of your data by visiting our ["Do Not Sell or Share My Personal Information"] page or by contacting us.
• Nevada Residents: Nevada residents may request that we do not sell their personal information by contacting us.
• EU Residents: If you are in the EU, you have specific rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your information and to object to certain processing. To exercise these rights, please contact us.

Effective Date: October 24, 2024